Victoria's Secret, often viewed as a distinctly American fashion icon, continues to captivate audiences with its annual spectacle. While perhaps not always mentioned in the same breath as high-fashion houses like Ralph Lauren, its significant market presence, evidenced by $6.5 billion in revenue last year, and the massive viewership of its fashion show, underscore its cultural impact. The brand's ability to maintain a balance between allure and tastefulness, as described by executive vice president and chief creative officer Adam Selman, has been key to its enduring appeal, making its shows a highly anticipated event that draws millions.
The return of the Victoria's Secret Fashion Show to the West Coast, specifically the Sony lot in Los Angeles, marks another chapter in its celebrated history. This year's lineup showcases an impressive roster of celebrated models, including Gigi Hadid and Adriana Lima, among others, who graced the runway. The event also featured performances by a diverse group of contemporary music stars, highlighting the brand's continued influence in popular culture. The much-anticipated reveal of the diamond-laden Fantasy Bra further cements the show's status as a highlight in the fashion calendar, blending fantasy with commercial appeal.
The Enduring Allure and Evolution of Victoria's Secret
Victoria's Secret, a brand with a deep-rooted presence in American culture, consistently garners immense attention, evidenced by its substantial annual revenue and the significant viewership of its fashion extravaganzas. Adam Selman, the brand's executive vice president and chief creative officer, highlights the delicate balance Victoria's Secret aims to strike: being seductive yet tasteful, playful without being overly flashy, and aspirational without being condescending. This strategic approach has allowed the brand to remain culturally resonant, maintaining its position as one of the world's most prominent fashion shows, eagerly watched by millions.
Selman reflects on his personal connection to the brand, recalling childhood memories and later experiences with female friends visiting its retail outlets. His previous collaborations with esteemed costume designer Zaldy and superstar Rihanna on her Fenty lingerie line equipped him with a unique perspective. Since assuming his role last year, Selman has prioritized preserving the brand's inherent sense of joy and humor, elements he describes as its "kitschy past" and a distinct "wink and a nod." He acknowledges the brand's often polarizing image, with some perceiving it as misogynistic and others as simply old-fashioned entertainment. However, Selman's vision introduces a sophisticated layer of self-awareness, aiming to empower women rather than merely objectify them, asserting that the brand can evolve to be both modern and inclusive without abandoning its core identity.
Behind the Spectacle: Crafting the Victoria's Secret Fashion Show
The latest Victoria's Secret Fashion Show returned to the West Coast, transforming the Sony lot in Los Angeles into a dazzling stage for its iconic runway presentation. The event featured a constellation of A-list models, including prominent figures like Gigi Hadid, Paloma Elsesser, and Adriana Lima, who showcased the brand's signature lingerie. Complementing the visual spectacle, the show integrated musical performances by popular artists such as Tate McCray, KATSEYE, Megan Moroney, and Megan Thee Stallion, further emphasizing the brand's broad cultural and financial influence. A perennial highlight, the highly anticipated Fantasy Bra, intricately adorned with diamonds, made its grand reappearance on a specially selected VIP model, embodying the show's blend of luxury and spectacle.
Ahead of this major event, an exclusive behind-the-scenes look revealed the meticulous preparations that culminate in one of the fashion world's largest productions. Photographers were invited backstage to capture the intricate process, showcasing the collaborative efforts of stylists, makeup artists, and designers who bring the vision to life. This glimpse into the preparations underscores the immense coordination and artistry involved in creating a show that blends high-fashion glamour with entertainment. The revival of the show, with its refreshed approach to inclusivity and modern appeal, signifies Victoria's Secret's ongoing effort to adapt its iconic image while retaining the elements of fantasy and excitement that have long defined its brand identity.
