Supermodel Kendall Jenner has recently expanded her business ventures by acquiring a significant stake in Trip, a popular calming beverage brand. This strategic move sees Jenner becoming the Global Ambassador for Trip's new wild strawberry flavor, further solidifying her presence in the wellness industry. Founded in 2019, Trip offers a range of non-sparkling drinks infused with CBD, magnesium, and adaptogenic botanicals, designed to promote relaxation and stress relief. The company is projected to achieve a remarkable $200 million in revenue this year, highlighting its rapid growth and market appeal.
Jenner's decision to partner with Trip is deeply personal, rooted in her own long-standing struggles with anxiety, a condition she has candidly shared with the public. She expressed an immediate connection with the founders' vision and their mission to help individuals find tranquility in their daily lives. This authentic endorsement is expected to resonate strongly with her extensive following, enhancing the brand's credibility and reach. The model has previously emphasized the importance of physical activity, such as getting out of bed and moving, as a crucial part of her personal wellness routine.
Prior to this, Jenner successfully ventured into the spirits market with her tequila brand, 818 Tequila, launched in May 2021, which quickly gained international recognition. Her approach to business emphasizes product quality and independent appeal, aiming for consumer loyalty based on the merit of the product itself. Through her continued entrepreneurial endeavors, Jenner demonstrates a commitment to both personal well-being and strategic brand development, proving that with genuine passion and smart investments, one can build a thriving enterprise while advocating for important causes.
