Hailey Bieber recently offered a glimpse into her life as a mother and entrepreneur, sharing new photographs that reveal her remarkably fit physique. This comes as her son, Jack, whom she shares with husband Justin Bieber, prepares to celebrate his second birthday. Beyond her personal milestones, Hailey also discussed the impressive growth of her skincare brand, Rhode, and its recent recognition as a significant player in the industry.
Hailey's Postpartum Journey and Personal Milestones
Hailey Bieber has captured public attention with her latest Instagram updates, showcasing her physical form two years after welcoming her son, Jack. The 29-year-old model's dedication to her well-being is evident in the images, where she sports a stylish low-cut sports bra, highlighting her strong abdominal muscles. These posts, which have garnered over a million likes, also subtly feature her husband Justin Bieber's new line of headphones, intertwining her personal life with her supportive role in her husband's ventures. As Jack nears his second birthday, Hailey often shares tender moments of motherhood, having previously posted black and white photos on Mother's Day, expressing her joy in being a mother. The couple, known for protecting their son's privacy, carefully manage his exposure to the public eye, avoiding sharing his face online to shield him from intense media scrutiny. This careful approach underscores their commitment to providing a normal upbringing for their child despite their celebrity status.
Hailey's journey since becoming a mother has been multifaceted, encompassing both personal growth and professional achievements. Her Instagram feed frequently provides snapshots of her life, balancing the demands of modeling, motherhood, and business. The forthcoming second birthday of her son Jack serves as a poignant reminder of her transformative experience. Hailey has openly spoken about the challenges and joys of motherhood, emphasizing the importance of privacy for her family. This commitment extends to their decision not to reveal Jack's face publicly, a choice driven by their desire to protect him from the invasive nature of celebrity life. Her reflections on adapting to her new role, while also supporting Justin's projects like his SKYLRK headphones, paint a picture of a dynamic individual successfully navigating multiple aspects of her life with grace and determination.
Entrepreneurial Success with Rhode Skincare
Beyond her personal life, Hailey Bieber has cemented her status as a formidable businesswoman through her skincare brand, Rhode. The brand, launched in June 2022 with a concise range of three products, has rapidly ascended to prominence, achieving a remarkable $1 billion valuation after being acquired by e.l.f. Beauty in May 2025. This significant acquisition, which occurred while Hailey was simultaneously embracing new motherhood, underscores her entrepreneurial prowess. Rhode's success was further highlighted in April 2026 when it was recognized by Time magazine as one of its 100 Most Influential Companies. Hailey has openly discussed the intensity of balancing her roles as a mother, wife, and entrepreneur, acknowledging the demanding nature of her schedule. She expressed that this period of rapid growth and personal change has revealed her true capacity as a woman and a leader.
Hailey's vision for Rhode extends beyond its current achievements, as she plans to continue expanding her business empire. Her statements to Time magazine reveal a strategic approach to growth, emphasizing that while she is ambitious, she is not in a hurried race. The brand's initial offerings—the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—quickly gained a loyal following, demonstrating Hailey's keen understanding of the beauty market and consumer demands. This success, especially while navigating the complexities of new motherhood, showcases her ability to manage and grow a thriving business. Her journey with Rhode illustrates a dedication to building a lasting legacy in the beauty industry, driven by innovation and a clear strategic outlook for future expansion.
