At its 2025 Global Innovation Conference, Chinese automotive giant Chery unveiled Mornine, a cutting-edge humanoid robot designed to revolutionize the car sales experience. Developed by Chery's robotics division, AiMOGA Robotics, Mornine is envisioned as a sophisticated, multilingual AI-powered assistant. This robot demonstrates advanced capabilities, including autonomous presentations of vehicle features, seamless customer greetings, and intricate interactions with car systems. Its introduction signifies Chery's ambitious step towards merging advanced robotics with the automotive sector, aiming to enhance customer engagement and boost sales by appealing to tech-savvy buyers.
Chery's humanoid robot, Mornine, made its debut at the company's annual Global Innovation Conference, held recently in China. This advanced robot, a creation of AiMOGA Robotics—Chery's specialized robotics subsidiary—is engineered to operate as a versatile car sales assistant, fluent in multiple languages and driven by artificial intelligence. The demonstration at the conference highlighted Mornine's ability to conduct a fully autonomous presentation, detailing the journey and evolution of AiMOGA from a conceptual idea to a practical deployment spanning over 30 countries.
During the event, Mornine showcased a comprehensive car-buying reception process. It autonomously welcomed potential customers, meticulously explained various vehicle features, and even demonstrated the capability to open car doors and interact seamlessly with integrated in-car systems. Furthermore, the robot displayed an impressive vision-tactile dexterous hand and a multi-expression interaction system. These features enable it to handle delicate objects with precision and exhibit real-time emotional responses, adding a layer of human-like interaction to its functions.
The unveiling of Mornine underscores Chery's strategic vision to bridge the gap between the automotive industry and advanced robotics. The company aims to integrate such innovative technologies to transform the customer experience in car showrooms. First introduced last year, Mornine gained significant attention in July for being the first humanoid robot to autonomously open a car door. This feat was achieved using only its onboard sensors, sophisticated full-body motion control, and advanced reinforcement learning techniques.
Chery expresses its ultimate goal to deploy Mornine in car sales environments to not only enhance the sales process but also to attract a new demographic of customers who are keen on technological advancements. The company stated in a press release that these breakthroughs in multimodal perception and human-like interaction set new benchmarks for intelligent service robots, promising a future where AI and robotics play a pivotal role in consumer interactions within the automotive sector.
The introduction of Mornine by Chery at its Global Innovation Conference marks a significant milestone in the convergence of AI, robotics, and the automotive industry. This humanoid robot is poised to redefine customer service in car dealerships with its ability to conduct autonomous, multilingual sales presentations and interact intelligently with both customers and vehicle systems. Chery's commitment to integrating such cutting-edge technology reflects a forward-thinking approach aimed at captivating a tech-oriented market and elevating the overall car-buying experience.
